This Window

Creating strategic alliances between companies or individuals enables shared goals to be achieved for mutual benefit. You don’t need to be a large organisation to gain from cooperation; sometimes big fish need smaller fish to help develop ideas and strategies. Get out there and find a partner. During the summer of 2009, Windows and ReverbNation formed a strategic alliance that enabled independent musicians and artists to give away their music for free while still being paid through sponsorship. This was a radical “win–win” business model: the sponsor, Windows , embedded advertising into the cover artwork of the downloadable MP3, and the artist received payment. Although the payment per download was lower than platforms such as iTunes or Amazon, the value in exposure and reaching a wider audience was generous compensation. Participating artists were later given the opportunity to allow their “Sponsored Song” to continue as a free download in a new arch...

There is a persistent human impulse to claim a flag or banner as proof of belonging — to hold it aloft as if symbolism alone could settle questions of identity, purpose or ownership. Yet the weight of such emblems comes from those who carried them before us: people who walked, fought, endured, or simply held a line so that a place, a culture or a way of life might continue. In that sense, a banner is never really “owned” by the present moment. It is inherited, weathered by history, a responsibility that is always heavier than it first appears. Procession With Cross and Banners — Track Notes Track title: Procession With Cross and Banners Source: Adaptation of Onward, Christian Soldiers First appearance: Jig‑Saw Man CDr (M4TR 005) Credits: From Extractivism 2 . Track originally released 2007. Extractivism 2 by This Window This piece takes the familiar Victorian hymn and bends it through a modern, more unsettled frame. The forward‑m...

This is not a complete list more can be found on Discogs Below is a selection of other official releases by This Window , covering the project’s audio‑cassette compilation output during the 1980s and 1990s. Much of This Window’s early work emerged directly from the cassette‑culture underground , a decentralised, fiercely independent network of artists, labels and home‑recordists who exchanged music through the post. These tapes were often duplicated on domestic equipment, packaged by hand, and circulated via mail‑order lists, fanzines and word‑of‑mouth. The movement blurred the lines between sound, visual art and DIY publishing — a perfect environment for This Window’s experimental, textural approach. Alongside cassette culture, the project was also connected to the mail‑art movement , where artists traded handmade artworks, collages, sound pieces and ephemera across international postal networks. Releases often travelled the same routes as mail‑art exchanges, reaching listeners, colla...